This is our story.
It all began with a desire to send underprivileged children to school.
But we didn't have the resources to fund this dream. So, we decided to start a brand that could.
On April 1st, Fools Day, a foolish idea was born.
Odd socks, paired with a story.
What started as a joke turned into a serious passion project.
6 months later our first trial socks arrived. Disaster.
We reworked, worked, reworked and finally ended up with a collection we loved.
Over the course of a year, we sent our socks to friends asking them for feedback. We received a love of love (and an occasional 'You're Stupid').
Both these responses made us proud and fueled the dream further.
The picture here is our first attempt to get our business idea to do good. When we stitched and haded over winter wear for underpriveleged children to help them continue going to school during the harsh winter months of Orissa, India. Apart from making sustainable fashion sassy, this is what really inspires us to keep going. We're just getting started.